Paik's Noodle arrive in Melbourne!
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Boasting over 5.2 million YouTube subscribers, his very own TV program and over 2,000 dining venues
worldwide, Jong Won Paik brings rockstar flare to South Korea’s dining scene and reigns king of the kitchen!
The entrepreneur, who heads up popular Korean food franchise The Born Korea Inc, takes pleasure in passionately advocating for Korean cuisine and his business expertise across the globe.
Now, Paik is expanding his repertoire and bringing NINE oodly, noodley dishes down under, with the first Paik’s Noodle Australian outpost now open for dine-in in at 470 Little Lonsdale Street Melbourne!
Straight out of Seoul, the fashion and technology-forward but deeply traditional capital of Korea, Paik’s is famed for its delectable and comforting traditions that meet neatly in the middle between fermented Korean flavours and more Chinese-style meals, much like the dynamic city itself.
With a licence to feast, drink and enjoy till late, Paik’s Noodle is set to be a bonafide hit amongst all Melburnians spanning busy office workers to late night party goers who each share the same pursuit of
looking for the perfect feed.
Featuring an open plan kitchen, customers can watch the wok masters work their hei and conjure up fresh chewy bowls of noodles to order and enjoy a suite of Korean refreshments including Soju,
Makgeolli Korean rice wine, Cass beer and Bongbong Grapefruit fizzy soda. With chopsticks at the ready, fossick through the menu of distinct options (priced from $11 to $30) including Paik’s signature Tang-suyuk, deep fried pork and vegetables served alongside Paik’s
famed sweet and sour sauce. While it’s hotly contested whether the pork is best enjoyed Bumuk style
(pouring the sauce over the top) or Jjikmuk style (dipping the meat into the sauce) this dish is a guaranteed crowd pleaser that’ll leave your tastebuds humming!
Test your tastebuds with other Korean fan favourites Jjamppong, spicy seafood noodle soup paired with pork and crisp fresh vegetables or Jjampongs stir-fried sister, Bokkeum Jjamppong.
PAIK'S NOODLE MELBOURNE
For the hot heads, peruse the menu of flame-friendly options.
Slurp chilli spiked Gochu Jajang, simple but spicy black bean
noodles rich with umami flavour.
Feel the fire with Gochu Jjamppong, a fiery chilli broth slow
simmered with vegetables, mussels and chewy noodles or level
up and opt for a carb loaded rice feast option Gochu
Jjamppong-bap instead.
“We’re so pleased to launch Paik’s Noodle here in Melbourne
and welcome a new world of Korean flavours to this culturally
diverse food city. Melburnians are so receptive to authentic
cuisine, which makes this new chapter in the Paik’s journey very
exciting for our team,” says managing director Iris Cheng.
Whether you’re into a humble bowl of noodles or looking to
expand your palette and enjoy the world of Korean flavours, this
institution is assured to leave you a loyal Paik’s convert.